Drinking & Driving

Drinking and driving is a long-standing, ubiquitous industry and societal issue. Governments, the alcohol beverage industry and other organisations have taken numerous steps to prevent irresponsible consumption in the case of driving.

Please see the International Center for Alcohol Policy's (ICAP) Blood Alcohol Concentration (BAC) Limits Worldwide for a table detailing the maximum legal Blood Alcohol Concentration (BAC) for driving limits worldwide.

Listed below is a collection of approaches that have been used to address excessive drinking and driving.

Programmes advocating the use of a designated driver can take several forms. The two most common approaches include:

• Educational Campaigns: Educating people about selecting a designated driver.
• Direct Encouragement: Offering ideas for intoxicated drivers to find a safe way home.

Breathalyser programmes have been popular around the world. Increasingly, law enforcement officials and retailers in particular are making use of these devices. The industry has taken a particular interest in offering breathalysers in two significant ways:

• Breathalyser Practices: Programmes for law enforcement officials and for customers patronizing bars, clubs and restaurants.
• Types of Breathalysers: Information regarding different breathalysers and their sale.

There are programmes that directly engage the consumer through establishments that serve alcohol beverages (e.g., restaurants, bars, etc.).

• Bars, Clubs and Restaurants: Initiatives that directly involve customers in public venues.
• Simulations: Initiatives that provide participants with the opportunity to experience what it is like to drive while under the influence of alcohol.

Most seeking to reduce the prevalence of driving under the influence utilise commercials and other methods of outreach. Please refer to the Marketing & Advertising section of this site to view responsible practices in the marketing and advertising of alcohol beverages.