FIVS-Assure (Social Aspects)

This strategic initiative takes the form of a social aspects website, called FIVS-Assure, that provides FIVS members and other interested parties with current and relevant information on social aspects programs in the alcohol beverage industry. This guide draws upon exemplary practices by companies, trade associations and other entities from around the world in the social aspects arena.

Members of the alcohol beverage industry face differing and often competing views of the proper place of their products in society. While scientific evidence pointing to the healthful benefits of moderate consumption continues to mount, FIVS also recognizes that excessive consumption can be harmful. As a result, industry representatives have searched for ways to combat the myriad of societal issues that arise out of excessive alcohol consumption.

With the copious and creative initiatives arising out of the industry itself, FIVS began developing FIVS-Assure, a reference guide that touches upon the many societal aspects related to alcohol beverages, ranging from drinking and driving to the responsible marketing of alcohol beverages. FIVS-Assure will provide guidance as to how associations and companies around the world might handle the many social impacts of over-consumption of alcohol.

FIVS-Assure Website

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