Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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Relevant UN SDGs:
The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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Relevant UN SDGs:
A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.
Sponsor: MediaSmarts and Health Canada
Implementation: North America
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Relevant UN SDGs:
The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Helps organize a yearly “night without accidents” across the EU.
Sponsor: KRZYŚ Foundation and MIVA Polska y Krzysztof Hołowczyc “Bezpieczna Bezpieczny” Foundation
Date: 2005
Implementation: Europe
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Relevant UN SDGs:
DrinkAware is website that provides information on safe ways to travel home, including designating a driver.
Sponsor: DrinkAware
Implementation: Europe
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Relevant UN SDGs:
PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
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Relevant UN SDGs:
Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created a national registry and map, published materials for pub and volunteer use, and hosted annual conferences for eighteen years.
Sponsor: National Pubwatch
Date: Established in 1987
Implementation: Europe
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Relevant UN SDGs:
Challenge 21 is a scheme that has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales. Challenge 21 is also a national poster campaign aimed at encouraging consumers who look under 21 to carry their IDs. Pub companies are sent posters which can be displayed in pubs letting those who appear under 21 know they may be asked for proof of age. The posters describe what the acceptable forms of ID are — a card with the PASSlogo, a photographic drivers license or a valid passport.
Sponsor: British Beer and Pub Association
Date: 2010
Implementation: Europe
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Relevant UN SDGs:
An initiative to ensure that all alcoholic beverages are labeled with a “Not for Sale to Under-18s”. Training provided to nearly 100,000 retail staff.
Sponsor: East African Breweries Limited
Date: 2015
Implementation: Africa
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Relevant UN SDGs:
