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21 Means 21

21 Means 21

An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.

Sponsor: Molson Coors

Date: 2019
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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21 Means 212022-08-09T19:23:03+02:00

Guidelines for Controlled Purchase Operations

Health Promotion Agency

A guide to the implications and implementation of Controlled Purchase Operations. The guide helps alcohol beverage retailers design and implement effective CPOs. It also details important logistical and legal issues facing CPOs.

Sponsor: Health Promotion Agency
Date: June 2019
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Guidelines for Controlled Purchase Operations2021-06-25T20:05:10+02:00

We Don’t Serve Teens

We don't serve teens

We Don’t Serve Teens is a website that details steps for management to set up effective and comprehensive training for employees. It provides information as to the specific points an alcohol beverage training programme and alcohol beverage serving policy should encompass.

Sponsor: Federal Trade Commission
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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We Don’t Serve Teens2021-06-25T20:06:16+02:00

TIPS Training (Training for Intervention Procedures)

TIPS

TIPS is a training programme designed to prevent intoxication, drink driving and underage drinking by enhancing the fundamental “people skills” of servers, sellers and consumers of alcohol. The programme provides three options for training: Training-the-Trainer, Classroom Training and Online Training. It discusses both on and off premises alcohol beverage sales as well as concessions and gaming scenarios.

Sponsor: Training for Intervention Procedures (TIPS)
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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TIPS Training (Training for Intervention Procedures)2021-06-25T20:07:23+02:00

FISAC

Alcohol Informate

An organisation that seeks to promote healthy lifestyles and reduce risk factors related to alcohol consumption through a series of interactive workshops, infographics, and other initiatives. FISAC has four guiding axes: Zero Alcohol in Minors, No Alcohol and Driving, Respect for Abstinence from Drinking, and Moderate Consumption.

Sponsor: Fundación de Investigaciones Sociales A.C.

Date: 1981
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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FISAC2022-08-08T19:12:01+02:00

Standardised Training for Alcohol Retailers (STAR Training)

LAPD

The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese.

Sponsor: Los Angeles Police Department (LAPD)
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Standardised Training for Alcohol Retailers (STAR Training)2021-06-25T20:09:15+02:00

Talking to Teens: Underage Drinking

Talking to Teens

The most recent booklet that focuses on helping parents talk to their children about the dangers of underage drinking. It also addresses the physical and mental effects underage drinking has on teens.

Sponsor: Health Alliance on Alcohol

Date: 2018
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Talking to Teens: Underage Drinking2022-08-08T20:23:57+02:00

Parents, You’re Not Done Yet

Parents You're Not Done Yet

“Parents, You’re Not Done Yet” is a brief leaflet providing quick, simple information about how to monitor young people’s alcohol beverage consumption. Also available in Spanish.

Sponsor: Foundation for Advancing Alcohol Responsibility
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Parents, You’re Not Done Yet2021-06-25T20:12:35+02:00