The Health Promotion Agency provides an interactive flash tool that demonstrates the effects that alcohol has on the various parts of the human body.
Sponsor: New Zealand Health Promotion Agency
Date: ongoing
Implementation: Oceania
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Relevant UN SDGs:
Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.
Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe
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Relevant UN SDGs:
An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer pressure and how to get help.
Sponsor: Nemours
Date: last reviewed in September 2016
Implementation: North America
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Relevant UN SDGs:
Principles that establish consistent standards for the marketing of SABMiller brands worldwide.
Sponsor: SABMiller
Date: 2014
Implementation: International
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Relevant UN SDGs:
Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.
Sponsor: Pernod Ricard
Year: January 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev
Date: 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo
Date: July 2019
Implementation: International
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Relevant UN SDGs:
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.
Sponsor: Beam Suntory
Implementation: International
More information on this initiative.
Relevant UN SDGs:
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev
Date: February 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.
Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
