Table detailing the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in various jurisdictions. It specifies where different limits apply to sub-populations of drivers.
Sponsor: IARD
Implementation: International
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Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.
Sponsor: MediaSmarts and Health Canada
Implementation: North America
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The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Helps organize a yearly “night without accidents” across the EU.
Sponsor: KRZYŚ Foundation and MIVA Polska y Krzysztof Hołowczyc “Bezpieczna Bezpieczny” Foundation
Date: 2005
Implementation: Europe
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DrinkAware is website that provides information on safe ways to travel home, including designating a driver.
Sponsor: DrinkAware
Implementation: Europe
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PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
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Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created a national registry and map, published materials for pub and volunteer use, and hosted annual conferences for eighteen years.
Sponsor: National Pubwatch
Date: Established in 1987
Implementation: Europe
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Relevant UN SDGs:
