ASOVINOS #EncasaconAsovinos social media campaign in Colombia shares responsible messages with wine consumers and encourages a sustainable consumption of wine.
Sponsors: ASOVINOS
Date: 2 July 2020
Implementation: Central America
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Relevant UN SDGs:
ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.
Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America
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Relevant UN SDGs:
Sogrape’s comitment to WiM’s new “Choose, Share, Care” campaign stresses the importance of adopting good practices for a healthy lifestyle, highlighting the benefits of the Mediterranean Diet as well as importance of responsible consumption of wine.
Sponsors: Sogrape
Date: 23 November 2020
Implementation: Europe
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Relevant UN SDGs:
From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.
Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe
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Relevant UN SDGs:
A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.
Sponsors: AEVP – the Association of Port Wine Companies
Date: 2020
Implementation: Europe
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Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.
Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe
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Relevant UN SDGs:
The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.
Sponsors: HNT
Implementation: Europe
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Relevant UN SDGs:
The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.
Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe
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Relevant UN SDGs:
