Every year, Molson Coors hosts a month of inclusivity training, initiatives, keynote speakers, and frank conversations in October. Molson Coors has dealt with serious racism issues in the past and is still working to improve, but the organisation is heading in the right direction and putting a significant amount of energy into promoting DE&I company-wide.
Sponsors: Molson Coors
Date: 2009
Implementation: North America
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Relevant UN SDGs:
LCBO’s Spirit of Inclusion Initiative is a programme designed to create opportunities for diverse women to enter, advance and thrive in the beverage alcohol industry. Through the programme, LCBO and its partners provide bursaries and scholarships, facilitate mentorship relationships, and identify paid co-op placements for diverse women who are looking to begin or advance their careers in the winery, brewery, and distillery fields.
Sponsors: LCBO
Date: 2014
Implementation: North America (Canada)
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Relevant UN SDGs:
Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.
Sponsors: Diageo
Date: 2020
Implementation: International
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Relevant UN SDGs:
The FTC’s anti-underage drinking campaign, “We Don’t Serve Teens”, provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking.
Sponsors: US FTC Consumer Advise
Date: 2008
Implementation: North America
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Relevant UN SDGs:
An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.
Sponsor: Quilmes
Date: 2004
Implementation: South America
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Relevant UN SDGs:
