21 Means 21
An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.
Sponsor: Molson Coors
Date: 2019
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
