Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Relevant UN SDGs:
Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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Relevant UN SDGs:
A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.
Sponsor: MediaSmarts and Health Canada
Implementation: North America
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DrinkAware is website that provides information on safe ways to travel home, including designating a driver.
Sponsor: DrinkAware
Implementation: Europe
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Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created a national registry and map, published materials for pub and volunteer use, and hosted annual conferences for eighteen years.
Sponsor: National Pubwatch
Date: Established in 1987
Implementation: Europe
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Relevant UN SDGs:
Challenge 21 is a scheme that has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales. Challenge 21 is also a national poster campaign aimed at encouraging consumers who look under 21 to carry their IDs. Pub companies are sent posters which can be displayed in pubs letting those who appear under 21 know they may be asked for proof of age. The posters describe what the acceptable forms of ID are — a card with the PASSlogo, a photographic drivers license or a valid passport.
Sponsor: British Beer and Pub Association
Date: 2010
Implementation: Europe
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Relevant UN SDGs:
An initiative to ensure that all alcoholic beverages are labeled with a “Not for Sale to Under-18s”. Training provided to nearly 100,000 retail staff.
Sponsor: East African Breweries Limited
Date: 2015
Implementation: Africa
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Relevant UN SDGs:
An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.
Sponsor: Molson Coors
Date: 2019
Implementation: North America
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Relevant UN SDGs:
