Every year, Molson Coors hosts a month of inclusivity training, initiatives, keynote speakers, and frank conversations in October. Molson Coors has dealt with serious racism issues in the past and is still working to improve, but the organisation is heading in the right direction and putting a significant amount of energy into promoting DE&I company-wide.
Sponsors: Molson Coors
Date: 2009
Implementation: North America
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Relevant UN SDGs:
LCBO’s Spirit of Inclusion Initiative is a programme designed to create opportunities for diverse women to enter, advance and thrive in the beverage alcohol industry. Through the programme, LCBO and its partners provide bursaries and scholarships, facilitate mentorship relationships, and identify paid co-op placements for diverse women who are looking to begin or advance their careers in the winery, brewery, and distillery fields.
Sponsors: LCBO
Date: 2014
Implementation: North America (Canada)
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Relevant UN SDGs:
Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.
Sponsors: Diageo
Date: 2020
Implementation: International
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Relevant UN SDGs:
An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.
Sponsor: Quilmes
Date: 2004
Implementation: South America
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Relevant UN SDGs:
The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.
Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America
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Relevant UN SDGs:
The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.
Sponsors: The Portman Group
Date: 28 April 2022
Implementation: The United Kingdom
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Relevant UN SDGs:
The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world.
Sponsors: VinePair
Date: 22 February 2022
Implementation: International
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Relevant UN SDGs:
Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.
Sponsors: Sogrape
Date: 12 July 2021
Implementation: International
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Relevant UN SDGs:
Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.
Sponsors: Bodegas de Argentina
Date: 25-26 September 2021
Implementation: South America
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Relevant UN SDGs:
AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).
Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe
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Relevant UN SDGs:
