Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe
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Relevant UN SDGs:
An e-booklet called “Let’s Keep Talking: A Guide for Parents to Talk to their Teens About Not Drinking” written as a resource for parents to educate their children about how to drink responsibly.
Sponsor: Molson Coors
Date: 2018
Implementation: North America
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Relevant UN SDGs:
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien
Date: 1993
Implementation: Europe
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Relevant UN SDGs:
The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.
Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International
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Relevant UN SDGs:
Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.
Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe
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Relevant UN SDGs:
An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer pressure and how to get help.
Sponsor: Nemours
Date: last reviewed in September 2016
Implementation: North America
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Relevant UN SDGs:
Principles that establish consistent standards for the marketing of SABMiller brands worldwide.
Sponsor: SABMiller
Date: 2014
Implementation: International
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Relevant UN SDGs:
Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.
Sponsor: Pernod Ricard
Year: January 2020
Implementation: International
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Relevant UN SDGs:
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev
Date: 2019
Implementation: International
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Relevant UN SDGs:
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo
Date: July 2019
Implementation: International
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Relevant UN SDGs:
