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Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

We Don’t Serve Teens

The FTC’s anti-underage drinking campaign, “We Don’t Serve Teens”, provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking.

Sponsors: US FTC Consumer Advise

Date: 2008
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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We Don’t Serve Teens2022-08-09T19:52:00+02:00

Vivamos Responsable

An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.

Sponsor: Quilmes

Date: 2004
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Vivamos Responsable2022-08-08T20:44:05+02:00

The Right Amount

The Right Amount

The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.

Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3 SDG4

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The Right Amount2022-05-02T12:36:34+02:00

Portman Group’s New Training on Alcohol Marketing

Portman Group's New Training on Alcohol Marketing

The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.

Sponsors: The Portman Group
Date: 28 April 2022
Implementation: The United Kingdom

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Portman Group’s New Training on Alcohol Marketing2022-05-02T10:40:46+02:00

Rethinking Drinking – Alcohol and Your Health

Rethinking Drinking

“Rethinking Drinking – Alcohol and Your Health” is an initiative by the National Institute on Alcohol Abuse and Alcoholism, which provides evidence-based information about alcohol and health along with tips, tools, and resources for those who want to cut down on or quit drinking. Designed for adults from the United States who drink alcohol, the booklet can be dowloaded here, or the information could be accessed online here.

Sponsors: The National Institute on Alcohol Abuse and Alcoholism
Date: December 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Rethinking Drinking – Alcohol and Your Health2022-03-11T17:26:15+01:00

The Legal Drinking Age in Each Country

Legal Drinking Age Around the World

The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world.

Sponsors: VinePair
Date: 22 February 2022
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Legal Drinking Age in Each Country2022-03-02T16:58:27+01:00

Wine in Moderation digital training by Sogrape

WiM digital training

Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.

Sponsors: Sogrape
Date: 12 July 2021
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation digital training by Sogrape2021-11-17T01:08:58+01:00

Bodegas de Argentina on moderate consumption of wine

Bodegas de Argentina on the moderate consumption of wine

Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.

Sponsors: Bodegas de Argentina
Date: 25-26 September 2021
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Bodegas de Argentina on moderate consumption of wine2021-11-17T00:52:32+01:00

AEVP’s Wine in Moderation Campaign

AEVP's Wine in Moderation Campaign

AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).

Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AEVP’s Wine in Moderation Campaign2021-11-16T22:04:23+01:00