Beba Com Cabeça is a programme that describes the physical effects of alcohol and stresses the importance of enjoying alcohol in moderation. Also, it is a campaign that discusses complications during pregnancy that can stem from alcohol consumption.
Sponsor: Associação Nacional de Empresas de Bebidas Espirituosas (Anebe) & Fórum Nacional Alcool e Saúde (FNAS)
Implementation: Europe
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Relevant UN SDGs:
The Brown-Forman’s Issues Forum shares their perspectives and research on critical alcohol related topics like overconsumption or binge drinking, as well as detailing the policy considerations associated with curtailing excessive consumption.
Sponsor: Brown-Forman
Implementation: International
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Relevant UN SDGs:
Wine in Moderation’s website that offers guidelines for moderate consumption and promotes responsible drinking.
Sponsor: Wine in Moderation
Implementation: International
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Relevant UN SDGs:
AB InBev’s website on fostering a culture of smart drinking that discusses the health risks and other adverse effects associated with binge drinking. Recommendations for responsible drinking are also provided.
Sponsor: AB InBev
Implementation: International
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Relevant UN SDGs:
Binge Drinking: Girl’s Night Out is a graphic display of the effects binge drinking can have on a young woman after a “night out.”
Sponsor: U.K. Home Office
Date: 2008
Implementation: Europe
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Relevant UN SDGs:
A brochure that describes different drinking games and offers information on the risks associated with them.
Sponsor: Éduc’alcool
Implementation: North America
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Relevant UN SDGs:
Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Relevant UN SDGs:
Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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Relevant UN SDGs:
The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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Relevant UN SDGs:
