DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020.
Sponsors: DrinkWise Australia
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
DrinkWise created Bounce Back, a podcast series designed to help Australians facing adversity or feeling lost during the COVID-19 pandemic.
Sponsors: DrinkWise Australia
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
Through its Indigenous alcohol education program, DrinkWise has created a series of alcohol education videos featuring well-known Indigenous Australian personalities and sports stars, as well as providing financial and in-kind support for a number of different programs and initiatives.
Sponsors: DrinkWise Australia
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
DrinkWise partners with the peak national body for the Australian wine industry, Australian Grape & Wine for this education initiative. The initiative provides education resources to all cellar doors in Australia to educate consumers about the importance of consuming alcohol in moderation.
Sponsors: DrinkWise Australia and Australian Grape & Wine
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder. The Program also reaffirms the risks of drinking alcohol while pregnant, planning a pregnancy, or breastfeeding.
Sponsors: DrinkWise Australia
Date: 2018
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
DrinkWise partnered with the peak national body for liquor retailers, Retail Drinks Australia, to develop the ‘Choose to DrinkWise.’ initiative, to promote responsible alcohol consumption for those who choose to drink, via messaging at liquor retailers and on printed and digital sales resources.
Sponsors: DrinkWise Australia and Retail Drinks Australia
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
You Got This is an initiative created by DrinkWise in which well-known Australians offered messages of support to final year Australian high school students who may have been struggling during the COVID-19 pandemic.
Sponsors: DrinkWise Australia
Date: 2020
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
The “A Drink Of Good Decisions” Instagram campaign aims to fight illegal businesses and engage the consumer to make sensible decisions when consuming alcohol.
Sponsors: Asovinos and AsoBares
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.
Sponsors: Asovinos
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.
Sponsors: Asovinos partnered with Tour Gastronómico
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
