From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.
Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe
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Relevant UN SDGs:
A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.
Sponsors: AEVP – the Association of Port Wine Companies
Date: 2020
Implementation: Europe
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Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.
Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe
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Relevant UN SDGs:
The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.
Sponsors: HNT
Implementation: Europe
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Relevant UN SDGs:
The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.
Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe
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Relevant UN SDGs:
Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.
Sponsors: IARD
Implementation: International
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A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.
Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg
Implementation: Europe
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Relevant UN SDGs:
Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.
Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Implementation: North America
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Relevant UN SDGs:
Wine Moderation is a website designed to promote principles of moderate consumption through interactive graphics.
Sponsors: Wine Growers Canada
Implementation: International
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Relevant UN SDGs:
Own Your Limits is an educational campaign for the U.S. military. The mission of the campaign is to help Service members learn how to drink responsibly, if they choose to drink alcohol. Resources are also available for professionals who educate, support or work with Service members.
Sponsor: U.S. Department of Defense
Implementation: North America
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Relevant UN SDGs:
