The Alcohol.Think Again education campaign is part of a comprehensive approach in Western Australia that aims to reduce the level of alcohol-related harm and ill-health in Western Australia. The campaign uses a mass reach social marketing strategy targeting the Western Australian community.
Sponsor: Drug, Alcohol and Prevention Services Division, Mental Health Commission
Implementation: Oceania
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Relevant UN SDGs:
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD
Date: 2015
Implementation: Europe, North America
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Relevant UN SDGs:
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International
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Relevant UN SDGs:
Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe
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Relevant UN SDGs:
An e-booklet called “Let’s Keep Talking: A Guide for Parents to Talk to their Teens About Not Drinking” written as a resource for parents to educate their children about how to drink responsibly.
Sponsor: Molson Coors
Date: 2018
Implementation: North America
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Relevant UN SDGs:
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien
Date: 1993
Implementation: Europe
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Relevant UN SDGs:
The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.
Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International
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Relevant UN SDGs:
The Health Promotion Agency provides an interactive flash tool that demonstrates the effects that alcohol has on the various parts of the human body.
Sponsor: New Zealand Health Promotion Agency
Date: ongoing
Implementation: Oceania
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Relevant UN SDGs:
Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.
Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe
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Relevant UN SDGs:
An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer pressure and how to get help.
Sponsor: Nemours
Date: last reviewed in September 2016
Implementation: North America
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Relevant UN SDGs:
