FIVS-ASSURE

ARA Code of Commercial Communication

ARA Code of Commercial Communication

The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.

Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

ARA Code of Commercial Communication2021-08-24T18:49:06+02:00

Under 18 Aspipewea

Not For Sale to under-18s

An initiative to ensure that all alcoholic beverages are labeled with a “Not for Sale to Under-18s”. Training provided to nearly 100,000 retail staff.

Sponsor: East African Breweries Limited
Date: 2015
Implementation: Africa

More information on this initiative.

Relevant UN SDGs:
SDG3SDG8

Back to FIVS-Assure

Under 18 Aspipewea2022-08-08T21:04:38+02:00