Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe
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Relevant UN SDGs:
Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe
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Relevant UN SDGs:
Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).
Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)
Date: 2016
Implementation: Europe
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Relevant UN SDGs:
VBF’s codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol.
Sponsors: Ethical Rules for Association of Norwegian Wine and Spirit Suppliers (VBF)
Date: 2006
Implementation: Europe
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Relevant UN SDGs:
FEBE’s Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages.
Sponsor: Federación Española de Bebidas Espirituosas (FEBE)
Date: 13 March 2013
Implementation: Europe
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Relevant UN SDGs:
A website that provides facts, statistics, warning signs and treatment information for Foetal Alcohol Syndrome.
Sponsor: DrinkAware
Date: 2022
Implementation: Europe
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Relevant UN SDGs:
Unit & Calorie Calculator allows users to calculate units of alcohol consumed and corresponding health information (e.g., calorie count, health risks, etc.).
Sponsor: DrinkAware
Implementation: Europe
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Relevant UN SDGs:
Beba Com Cabeça is a programme that describes the physical effects of alcohol and stresses the importance of enjoying alcohol in moderation. Also, it is a campaign that discusses complications during pregnancy that can stem from alcohol consumption.
Sponsor: Associação Nacional de Empresas de Bebidas Espirituosas (Anebe) & Fórum Nacional Alcool e Saúde (FNAS)
Implementation: Europe
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Relevant UN SDGs:
Binge Drinking: Girl’s Night Out is a graphic display of the effects binge drinking can have on a young woman after a “night out.”
Sponsor: U.K. Home Office
Date: 2008
Implementation: Europe
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Relevant UN SDGs:
The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Helps organize a yearly “night without accidents” across the EU.
Sponsor: KRZYŚ Foundation and MIVA Polska y Krzysztof Hołowczyc “Bezpieczna Bezpieczny” Foundation
Date: 2005
Implementation: Europe
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Relevant UN SDGs:
