Masters of Wine published a 10-step action plan on diversity, equity, and inclusion. The programme includes but is not limited to scholarships for BIPOC, mentorship opportunities, e-learning programs, an external audit, and an updated admissions process.
Sponsors: The Institute of Masters of Wine
Date: 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Through Power of People, Accolade has revamped its hiring process in the model of diversity, equity, and inclusion. The initiative also includes training for current employees.
Sponsors: Accolade Wines
Date: 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.
Sponsors: Diageo
Date: 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world.
Sponsors: VinePair
Date: 22 February 2022
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.
Sponsors: Sogrape
Date: 12 July 2021
Implementation: International
More information on this initiative.
Relevant UN SDGs:
IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.
Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International
More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.
Relevant UN SDGs:
Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.
Sponsors: IARD
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Wine Moderation is a website designed to promote principles of moderate consumption through interactive graphics.
Sponsors: Wine Growers Canada
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International
More information on this initiative.
Relevant UN SDGs:
The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.
Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
