Home/FIVS-Assure/Region/International

FIVS-ASSURE

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

SABMiller Policy on Commercial Communication2021-06-25T18:00:56+02:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Pernod Ricard Code for Commercial Communications2021-06-25T18:02:06+02:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

Back to FIVS-Assure

AB InBev Commercial Communications Code2021-06-25T18:03:50+02:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

Diageo Marketing Code2021-06-25T18:04:45+02:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Beam Suntory Global Marketing Code of Practice2021-06-25T18:05:42+02:00

AB InBev Responsible Marketing & Communications Code

ABinBev

AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.

Sponsor: AB InBev
Date: February 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

AB InBev Responsible Marketing & Communications Code2021-06-25T18:06:43+02:00

Producers’ Commitments Digital Guiding Principles

Digital Guiding Principles

Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.

Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Producers’ Commitments Digital Guiding Principles2021-06-25T18:54:17+02:00

CCU Código Sobre Comunicaciones Comerciales Responsables

CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

Sponsor: CCU
Date: 2018
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

CCU Código Sobre Comunicaciones Comerciales Responsables2021-06-25T18:56:13+02:00

Wine Information Council

Wine Information Council

The Wine Information Council is an online public scientific database that gathers, assesses and disseminates research about wine, health and social aspects.

Sponsor: Wine in Moderation – Art de Vivre programme
Date: 2017
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Wine Information Council2021-06-25T19:27:00+02:00

Drink Smart

Drink Smart

Drink Smart is Beam Suntory’s social responsibility initiative provides information about how alcohol affects your body and treats the issue of how to have a safe night out. The site also contains Beam Suntory’s commitments to responsible drinking by offering advice on how to be a role model for safe drinking.

Sponsor: Beam Suntory
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Drink Smart2021-06-25T19:31:00+02:00