The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.
Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America
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Relevant UN SDGs:
“Rethinking Drinking – Alcohol and Your Health” is an initiative by the National Institute on Alcohol Abuse and Alcoholism, which provides evidence-based information about alcohol and health along with tips, tools, and resources for those who want to cut down on or quit drinking. Designed for adults from the United States who drink alcohol, the booklet can be dowloaded here, or the information could be accessed online here.
Sponsors: The National Institute on Alcohol Abuse and Alcoholism
Date: December 2021
Implementation: North America
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The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.
On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.
On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.
Sponsors: The German Wine Academy (DWA) and the University of Geisenheim
Date: 6 July 2021
Implementation: Europe
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ACIBEV and Sogrape informed the participants of the 8th edition of the Infowine.forum about the consumption of alcoholic beverages through a short movie and distributed leaflets. Targeting professionals of the sector, ACIBEV and Sogrape sponsored the international winemaking congress that took place on the 25 and 26 May under the theme “The Wine Way: More, Better, Greener”.
Sponsors: ACIBEV and Sogrape
Date: 25-26 May 2021
Implementation: Europe (Portugal)
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ACIBEV raised awareness of the dangers of driving under the influence of alcohol beverages with a simulator. As part of its commitment to the Wine in Moderation Program, ACIBEV took part of the first Summer Edition of Essência do Vinho, in Oporto, (2-4 July) where it signed a collaborative protocol with the National Road Safety Authority (ANSR). ACIBEV gave the opportunity to visitors of the wine fair to enter a driving simulator and witness how it is to drive under the influence of alcohol beverages through the use of special glasses that replicate different BAC levels. Over 266 visitors had the possibility to enjoy the activity.
Sponsors: Wine in Moderation and ACIBEV
Date: 2-4 July 2021
Implementation: Europe (Portugal)
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Wine in Moderation’s guidelines for a moderate and responsible consumption of wine, and the messages under their “Choose| Share | Care” tagline are now downloadable on the go. Sogrape developed a poster with a QR code which was distributed at the first summer edition of “Essência do Vinho” in Oporto that took place from 2 to 4 July 2021, as part of its commitment to the Wine in Moderation programme and the National Alcohol and Health Forum.
Sponsors: Wine in Moderation and Sogrape
Date: 2-4 July 2021
Implementation: Europe (Portugal)
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Relevant UN SDGs:
Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is.
Sponsors: The Foundation for Advancing Alcohol Responsibility
Date: 2015
Implementation: North America (United States)
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LCBO’s Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, information, and the responsible services that Ontarians need to make positive drinking choices that support a healthy lifestyle.
Sponsors: LCBO
Date: 2016
Implementation: North America (Canada)
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Who’s Responsible for Insuring Legal Drinking Age? is a blog post by Hinman & Carmichael LLP. that looks into the sale of beverage alcohol products. The blog is dedicated to occasional reports of state and national alcoholic beverage regulatory developments in the United States that their firm encounter in their practice.
Sponsors: Hinman & Carmichael
Date: 27 April 2021
Implementation: North America
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Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.
Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Implementation: North America
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Relevant UN SDGs:
