DrinkWise created the Integrated Sponsorship initiative “You won’t miss a moment if you DrinkWise” to promote the importance of drinking in moderation at events. The initiative is supported by DrinkWise industry contributors, media, sporting codes and event organisers.
Sponsors: DrinkWise Australia
Implementation: Oceania
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Relevant UN SDGs:
Since 2007, DrinkWise has created a number of positive behaviour change campaigns aimed at reminding parents of their role as influencers and role models in their children’s lives when it comes to their future consumption of alcohol.
Sponsors: DrinkWise Australia
Implementation: Oceania
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Relevant UN SDGs:
DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020.
Sponsors: DrinkWise Australia
Implementation: Oceania
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Relevant UN SDGs:
DrinkWise created Bounce Back, a podcast series designed to help Australians facing adversity or feeling lost during the COVID-19 pandemic.
Sponsors: DrinkWise Australia
Implementation: Oceania
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Relevant UN SDGs:
Through its Indigenous alcohol education program, DrinkWise has created a series of alcohol education videos featuring well-known Indigenous Australian personalities and sports stars, as well as providing financial and in-kind support for a number of different programs and initiatives.
Sponsors: DrinkWise Australia
Implementation: Oceania
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Relevant UN SDGs:
DrinkWise partners with the peak national body for the Australian wine industry, Australian Grape & Wine for this education initiative. The initiative provides education resources to all cellar doors in Australia to educate consumers about the importance of consuming alcohol in moderation.
Sponsors: DrinkWise Australia and Australian Grape & Wine
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder. The Program also reaffirms the risks of drinking alcohol while pregnant, planning a pregnancy, or breastfeeding.
Sponsors: DrinkWise Australia
Date: 2018
Implementation: Oceania
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Relevant UN SDGs:
DrinkWise partnered with the peak national body for liquor retailers, Retail Drinks Australia, to develop the ‘Choose to DrinkWise.’ initiative, to promote responsible alcohol consumption for those who choose to drink, via messaging at liquor retailers and on printed and digital sales resources.
Sponsors: DrinkWise Australia and Retail Drinks Australia
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
You Got This is an initiative created by DrinkWise in which well-known Australians offered messages of support to final year Australian high school students who may have been struggling during the COVID-19 pandemic.
Sponsors: DrinkWise Australia
Date: 2020
Implementation: Oceania
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Relevant UN SDGs:
The Alcohol.Think Again education campaign is part of a comprehensive approach in Western Australia that aims to reduce the level of alcohol-related harm and ill-health in Western Australia. The campaign uses a mass reach social marketing strategy targeting the Western Australian community.
Sponsor: Drug, Alcohol and Prevention Services Division, Mental Health Commission
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
