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AcudimosATi Colombian campaign

ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.

Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America

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Relevant UN SDGs:
SDG3SDG4

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AcudimosATi Colombian campaign2021-08-24T18:25:31+02:00

Choose, Share, Care! Campaign

Sogrape’s comitment to WiM’s new “Choose, Share, Care” campaign stresses the importance of adopting good practices for a healthy lifestyle, highlighting the benefits of the Mediterranean Diet as well as importance of responsible consumption of wine.

Sponsors: Sogrape
Date: 23 November 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Choose, Share, Care! Campaign2021-07-01T17:42:02+02:00

“No more no less” ACIBEV TV and internet campaign

From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.

Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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“No more no less” ACIBEV TV and internet campaign2021-08-24T18:47:16+02:00

Wine in Moderation Brand Campaign

A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.

Sponsors: AEVP – the Association of Port Wine Companies
Date: 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Brand Campaign2022-08-08T21:26:24+02:00

Breathalyzer tests at Essência do Vinho by Sogrape

Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.

Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Breathalyzer tests at Essência do Vinho by Sogrape2021-07-01T17:48:34+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The “Good Wine” education campaign2021-07-01T17:50:40+02:00

“A good wine can be served with anything, never without moderation” campaign

The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.

Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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“A good wine can be served with anything, never without moderation” campaign2021-07-01T11:18:08+02:00

Global Standards for online alcohol sale and delivery

Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.

Sponsors: IARD
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Standards for online alcohol sale and delivery2021-06-30T15:09:40+02:00

Wine & Water – A partnership for responsible wine consumption

Wine & Water

A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.

Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine & Water – A partnership for responsible wine consumption2021-06-25T17:25:30+02:00

Project TAMMI

Project TAMMI

Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.

Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Project TAMMI2021-06-25T17:41:13+02:00