Home/FIVS-Assure/Topic/Drinking and Driving

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of drinking and driving.

FIVS-ASSURE

Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

ACIBEV Raising Awareness of the Dangers of Drinking and Driving with a Simulator

ACIBEV raised awareness of the dangers of driving under the influence of alcohol beverages with a simulator. As part of its commitment to the Wine in Moderation Program, ACIBEV took part of the first Summer Edition of Essência do Vinho, in Oporto, (2-4 July) where it signed a collaborative protocol with the National Road Safety Authority (ANSR). ACIBEV gave the opportunity to visitors of the wine fair to enter a driving simulator and witness how it is to drive under the influence of alcohol beverages through the use of special glasses that replicate different BAC levels. Over 266 visitors had the possibility to enjoy the activity.

Sponsors: Wine in Moderation and ACIBEV
Date: 2-4 July 2021
Implementation: Europe (Portugal)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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ACIBEV Raising Awareness of the Dangers of Drinking and Driving with a Simulator2021-11-12T17:45:59+01:00

Breathalyzer tests at Essência do Vinho by Sogrape

Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.

Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Breathalyzer tests at Essência do Vinho by Sogrape2021-07-01T17:48:34+02:00

Don’t Drink and Drive (DDAD)

Don't Drink And Drive

The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien

Date: 1993
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Don’t Drink and Drive (DDAD)2022-08-08T17:34:47+02:00

Responsibility Has Its Rewards®: TEAM Coalition

TEAM

Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.

Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition

Date: 2002
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3

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Responsibility Has Its Rewards®: TEAM Coalition2022-08-08T17:40:10+02:00

Drunk Driving Prevention

Drunk Driving Prevention

The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.

Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.

Sponsor: Molson Coors

Date: 2013
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3

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Drunk Driving Prevention2022-08-08T17:38:00+02:00

Dryver

Dryver

This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.

Sponsor: Dryver

Date: 2010
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3

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Dryver2022-08-08T17:35:35+02:00

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

MediaSmarts

A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.

Sponsor: MediaSmarts and Health Canada
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns2022-08-08T17:31:36+02:00