Home/FIVS-Assure/Topic/Educating Young People

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of educating young people.

FIVS-ASSURE

Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

We Don’t Serve Teens

The FTC’s anti-underage drinking campaign, “We Don’t Serve Teens”, provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking.

Sponsors: US FTC Consumer Advise

Date: 2008
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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We Don’t Serve Teens2022-08-09T19:52:00+02:00

Vivamos Responsable

An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.

Sponsor: Quilmes

Date: 2004
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Vivamos Responsable2022-08-08T20:44:05+02:00

The Right Amount

The Right Amount

The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.

Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3 SDG4

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The Right Amount2022-05-02T12:36:34+02:00

Blood Alcohol Calculator: the Virtual Bar

Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is.

Sponsors: The Foundation for Advancing Alcohol Responsibility

Date: 2015
Implementation: North America (United States)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Blood Alcohol Calculator: the Virtual Bar2022-08-08T19:43:35+02:00

You Got This

You Got This is an initiative created by DrinkWise in which well-known Australians offered messages of support to final year Australian high school students who may have been struggling during the COVID-19 pandemic.

Sponsors: DrinkWise Australia

Date: 2020
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Got This2022-08-08T21:22:40+02:00

How To Say No

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date:2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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How To Say No2022-08-08T21:24:46+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The “Good Wine” education campaign2021-07-01T17:50:40+02:00

Let’s Keep Talking

Let's Keep Talking

An e-booklet called “Let’s Keep Talking: A Guide for Parents to Talk to their Teens About Not Drinking” written as a resource for parents to educate their children about how to drink responsibly.

Sponsor: Molson Coors
Date: 2018
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Let’s Keep Talking2022-08-08T19:35:23+02:00

Don’t Drink and Drive (DDAD)

Don't Drink And Drive

The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien

Date: 1993
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Don’t Drink and Drive (DDAD)2022-08-08T17:34:47+02:00