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Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of marketing and advertising.

FIVS-ASSURE

Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

Portman Group’s New Training on Alcohol Marketing

Portman Group's New Training on Alcohol Marketing

The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.

Sponsors: The Portman Group
Date: 28 April 2022
Implementation: The United Kingdom

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Portman Group’s New Training on Alcohol Marketing2022-05-02T10:40:46+02:00

AEVP’s Wine in Moderation Campaign

AEVP's Wine in Moderation Campaign

AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).

Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AEVP’s Wine in Moderation Campaign2021-11-16T22:04:23+01:00

Wine Advertising webinar by DWA

The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.

On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.

On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.

Sponsors: The German Wine Academy (DWA) and the University of Geisenheim
Date: 6 July 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine Advertising webinar by DWA2021-11-16T22:15:36+01:00

Influencer Guiding Principles

IARD Influencer Guiding Principles

IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.

Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International

More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.

Relevant UN SDGs:
SDG3SDG4

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Influencer Guiding Principles2021-09-13T14:33:42+02:00

How To Say No

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date:2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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How To Say No2022-08-08T21:24:46+02:00

“No more no less” ACIBEV TV and internet campaign

From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.

Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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“No more no less” ACIBEV TV and internet campaign2021-08-24T18:47:16+02:00

Wine in Moderation Brand Campaign

A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.

Sponsors: AEVP – the Association of Port Wine Companies
Date: 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Brand Campaign2022-08-08T21:26:24+02:00

Global Standards for online alcohol sale and delivery

Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.

Sponsors: IARD
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Standards for online alcohol sale and delivery2021-06-30T15:09:40+02:00