The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia.
Sponsor: The ABAC Scheme Limited
Date: 21 June 2019
Implementation: Oceania
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Relevant UN SDGs:
The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.
Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa
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Relevant UN SDGs:
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
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Relevant UN SDGs:
Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).
Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)
Date: 2016
Implementation: Europe
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Relevant UN SDGs:
VBF’s codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol.
Sponsors: Ethical Rules for Association of Norwegian Wine and Spirit Suppliers (VBF)
Date: 2006
Implementation: Europe
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Relevant UN SDGs:
FEBE’s Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages.
Sponsor: Federación Española de Bebidas Espirituosas (FEBE)
Date: 13 March 2013
Implementation: Europe
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Relevant UN SDGs:
A set of Principles and Guidelines for alcohol advertising and promotion in New Zealand.
Sponsor: Advertisement Standards and Authority (ASA)
Date: 2019
Implementation: Oceania
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Relevant UN SDGs:
Start A Party is an advertisement promoting the moderate consumption of alcohol beverages during parties and at clubs.
Sponsor: Diageo
Implementation: North America
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Relevant UN SDGs:
“Responsibilidad en el Consumo” is a responsible consumption programme that seeks to promote a culture of moderate consumption of alcohol beverages in Mexico.
Sponsor: Fundación de Investigaciones Sociales
Implementation: North America
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Relevant UN SDGs:
An initiative to ensure that all alcoholic beverages are labeled with a “Not for Sale to Under-18s”. Training provided to nearly 100,000 retail staff.
Sponsor: East African Breweries Limited
Date: 2015
Implementation: Africa
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Relevant UN SDGs:
