Home/FIVS-Assure/Topic/Marketing and Advertising

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of marketing and advertising.

FIVS-ASSURE

21 Means 21

21 Means 21

An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.

Sponsor: Molson Coors

Date: 2019
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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21 Means 212022-08-09T19:23:03+02:00

We Don’t Serve Teens

We don't serve teens

We Don’t Serve Teens is a website that details steps for management to set up effective and comprehensive training for employees. It provides information as to the specific points an alcohol beverage training programme and alcohol beverage serving policy should encompass.

Sponsor: Federal Trade Commission
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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We Don’t Serve Teens2021-06-25T20:06:16+02:00