Home/FIVS-Assure/Topic/Moderate Consumption

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of moderate consumption.

FIVS-ASSURE

Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

Vivamos Responsable

An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.

Sponsor: Quilmes

Date: 2004
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Vivamos Responsable2022-08-08T20:44:05+02:00

The Right Amount

The Right Amount

The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.

Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3 SDG4

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The Right Amount2022-05-02T12:36:34+02:00

Rethinking Drinking – Alcohol and Your Health

Rethinking Drinking

“Rethinking Drinking – Alcohol and Your Health” is an initiative by the National Institute on Alcohol Abuse and Alcoholism, which provides evidence-based information about alcohol and health along with tips, tools, and resources for those who want to cut down on or quit drinking. Designed for adults from the United States who drink alcohol, the booklet can be dowloaded here, or the information could be accessed online here.

Sponsors: The National Institute on Alcohol Abuse and Alcoholism
Date: December 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Rethinking Drinking – Alcohol and Your Health2022-03-11T17:26:15+01:00

Blood Alcohol Calculator: the Virtual Bar

Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is.

Sponsors: The Foundation for Advancing Alcohol Responsibility

Date: 2015
Implementation: North America (United States)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Blood Alcohol Calculator: the Virtual Bar2022-08-08T19:43:35+02:00

Lighter Choices by LCBO

Lighter Choices by LCBO

LCBO’s Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, information, and the responsible services that Ontarians need to make positive drinking choices that support a healthy lifestyle.

Sponsors: LCBO

Date: 2016
Implementation: North America (Canada)

More information on this initiative.

Relevant UN SDGs:
SDG3

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Lighter Choices by LCBO2022-08-08T19:37:48+02:00

You Won’t Miss a Moment if You DrinkWise

DrinkWise created the Integrated Sponsorship initiative “You won’t miss a moment if you DrinkWise” to promote the importance of drinking in moderation at events. The initiative is supported by DrinkWise industry contributors, media, sporting codes and event organisers.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Won’t Miss a Moment if You DrinkWise2021-08-18T20:03:01+02:00

Parental Influence

Since 2007, DrinkWise has created a number of positive behaviour change campaigns aimed at reminding parents of their role as influencers and role models in their children’s lives when it comes to their future consumption of alcohol.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Parental Influence2021-08-18T19:57:43+02:00

Moderation During COVID-19

DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Moderation During COVID-192021-08-18T17:37:55+02:00

Bounce Back

DrinkWise created Bounce Back, a podcast series designed to help Australians facing adversity or feeling lost during the COVID-19 pandemic.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Bounce Back2021-08-18T17:33:31+02:00