Home/FIVS-Assure/Topic/Operating Responsibly

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

Producers’ Commitments Digital Guiding Principles

Digital Guiding Principles

Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.

Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Producers’ Commitments Digital Guiding Principles2021-06-25T18:54:17+02:00

DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

DISCUS Code

DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing is a code to conduct advertising and marketing practices of spirits in the United States to adults of legal purchase age in a responsible and appropriate manner.

Sponsors: Distilled Spirits Council of the United States (DISCUS)
Date: Since 1934
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing2021-06-25T18:55:19+02:00

CCU Código Sobre Comunicaciones Comerciales Responsables

CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

Sponsor: CCU
Date: 2018
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

CCU Código Sobre Comunicaciones Comerciales Responsables2021-06-25T18:56:13+02:00

The Brewers of Europe Responsible Commercial Communications Guidelines

Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

The Brewers of Europe Responsible Commercial Communications Guidelines2021-06-25T18:57:16+02:00

Alcohol Beverages Advertising Code

The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia.

Sponsor: The ABAC Scheme Limited
Date: 21 June 2019
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Alcohol Beverages Advertising Code2021-06-25T18:58:24+02:00

ARA Code of Commercial Communication

ARA Code of Commercial Communication

The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.

Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

ARA Code of Commercial Communication2021-08-24T18:49:06+02:00

The Beer Institute Advertising and Marketing Code

Beer Institute

The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.

Sponsor: The Beer Institute
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

The Beer Institute Advertising and Marketing Code2021-06-25T19:03:42+02:00

Código de Autorregulación Publicitaria de Cerveceros de España

Cerveceros de España

Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).

Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)
Date: 2016
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

Código de Autorregulación Publicitaria de Cerveceros de España2021-06-25T19:04:42+02:00

VBF Ethical Rules

VBF

VBF’s codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol.

Sponsors: Ethical Rules for Association of Norwegian Wine and Spirit Suppliers (VBF)
Date: 2006
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

VBF Ethical Rules2021-06-25T19:05:51+02:00

Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)

FEBE

FEBE’s Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages.

Sponsor: Federación Española de Bebidas Espirituosas (FEBE)
Date: 13 March 2013
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)2021-06-25T19:06:49+02:00