AB InBev’s website on fostering a culture of smart drinking that discusses the health risks and other adverse effects associated with binge drinking. Recommendations for responsible drinking are also provided.
Sponsor: AB InBev
Implementation: International
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Relevant UN SDGs:
Binge Drinking: Girl’s Night Out is a graphic display of the effects binge drinking can have on a young woman after a “night out.”
Sponsor: U.K. Home Office
Date: 2008
Implementation: Europe
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Relevant UN SDGs:
A brochure that describes different drinking games and offers information on the risks associated with them.
Sponsor: Éduc’alcool
Implementation: North America
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Relevant UN SDGs:
Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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Relevant UN SDGs:
DrinkAware is website that provides information on safe ways to travel home, including designating a driver.
Sponsor: DrinkAware
Implementation: Europe
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PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
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Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created a national registry and map, published materials for pub and volunteer use, and hosted annual conferences for eighteen years.
Sponsor: National Pubwatch
Date: Established in 1987
Implementation: Europe
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Relevant UN SDGs:
We Don’t Serve Teens is a website that details steps for management to set up effective and comprehensive training for employees. It provides information as to the specific points an alcohol beverage training programme and alcohol beverage serving policy should encompass.
Sponsor: Federal Trade Commission
Implementation: North America
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Relevant UN SDGs:
