PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
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Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created a national registry and map, published materials for pub and volunteer use, and hosted annual conferences for eighteen years.
Sponsor: National Pubwatch
Date: Established in 1987
Implementation: Europe
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Challenge 21 is a scheme that has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales. Challenge 21 is also a national poster campaign aimed at encouraging consumers who look under 21 to carry their IDs. Pub companies are sent posters which can be displayed in pubs letting those who appear under 21 know they may be asked for proof of age. The posters describe what the acceptable forms of ID are — a card with the PASSlogo, a photographic drivers license or a valid passport.
Sponsor: British Beer and Pub Association
Date: 2010
Implementation: Europe
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An initiative to ensure that all alcoholic beverages are labeled with a “Not for Sale to Under-18s”. Training provided to nearly 100,000 retail staff.
Sponsor: East African Breweries Limited
Date: 2015
Implementation: Africa
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An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.
Sponsor: Molson Coors
Date: 2019
Implementation: North America
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A guide to the implications and implementation of Controlled Purchase Operations. The guide helps alcohol beverage retailers design and implement effective CPOs. It also details important logistical and legal issues facing CPOs.
Sponsor: Health Promotion Agency
Date: June 2019
Implementation: Oceania
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We Don’t Serve Teens is a website that details steps for management to set up effective and comprehensive training for employees. It provides information as to the specific points an alcohol beverage training programme and alcohol beverage serving policy should encompass.
Sponsor: Federal Trade Commission
Implementation: North America
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TIPS is a training programme designed to prevent intoxication, drink driving and underage drinking by enhancing the fundamental “people skills” of servers, sellers and consumers of alcohol. The programme provides three options for training: Training-the-Trainer, Classroom Training and Online Training. It discusses both on and off premises alcohol beverage sales as well as concessions and gaming scenarios.
Sponsor: Training for Intervention Procedures (TIPS)
Implementation: North America
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An organisation that seeks to promote healthy lifestyles and reduce risk factors related to alcohol consumption through a series of interactive workshops, infographics, and other initiatives. FISAC has four guiding axes: Zero Alcohol in Minors, No Alcohol and Driving, Respect for Abstinence from Drinking, and Moderate Consumption.
Sponsor: Fundación de Investigaciones Sociales A.C.
Date: 1981
Implementation: North America
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The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese.
Sponsor: Los Angeles Police Department (LAPD)
Implementation: North America
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Relevant UN SDGs:
