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AEVP’s Wine in Moderation Campaign

AEVP's Wine in Moderation Campaign

AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).

Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AEVP’s Wine in Moderation Campaign2021-11-16T22:04:23+01:00

Wines and Lives

Wines and Lives

“Wines and Lives” is a three-session course from the Complutense University of Madrid Summer Courses. Different experts shared their knowledge about the influence of wine in the culture and history of civilizations, as well as the benefits of moderate wine consumption and its role in the Mediterranean diet. This first edition of the initiative confirmed that wine is an integral part of Spanish culture, traditions, and way of life. Also, it shows that wine is a fundamental element in healthy lifestyle habits if consumed in moderation.

Sponsors: The Department of Nutrition and Food Science, the Spanish Wine Interbranch Organisation (Organización Interprofesional del Vino de España – OIVE), and the Complutense University of Madrid
Date: July 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wines and Lives2021-11-16T22:13:47+01:00

Wine Advertising webinar by DWA

The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.

On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.

On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.

Sponsors: The German Wine Academy (DWA) and the University of Geisenheim
Date: 6 July 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine Advertising webinar by DWA2021-11-16T22:15:36+01:00

Infowine.forum Congress by ACIBEV and Sogrape

ACIBEV and Sogrape informed the participants of the 8th edition of the Infowine.forum about the consumption of alcoholic beverages through a short movie and distributed leaflets. Targeting professionals of the sector, ACIBEV and Sogrape sponsored the international winemaking congress that took place on the 25 and 26 May under the theme “The Wine Way: More, Better, Greener”.

Sponsors: ACIBEV and Sogrape
Date: 25-26 May 2021
Implementation: Europe (Portugal)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Infowine.forum Congress by ACIBEV and Sogrape2021-11-12T18:13:22+01:00

ACIBEV Raising Awareness of the Dangers of Drinking and Driving with a Simulator

ACIBEV raised awareness of the dangers of driving under the influence of alcohol beverages with a simulator. As part of its commitment to the Wine in Moderation Program, ACIBEV took part of the first Summer Edition of Essência do Vinho, in Oporto, (2-4 July) where it signed a collaborative protocol with the National Road Safety Authority (ANSR). ACIBEV gave the opportunity to visitors of the wine fair to enter a driving simulator and witness how it is to drive under the influence of alcohol beverages through the use of special glasses that replicate different BAC levels. Over 266 visitors had the possibility to enjoy the activity.

Sponsors: Wine in Moderation and ACIBEV
Date: 2-4 July 2021
Implementation: Europe (Portugal)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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ACIBEV Raising Awareness of the Dangers of Drinking and Driving with a Simulator2021-11-12T17:45:59+01:00

Wine in Moderation Guidelines from Sogrape’s QR Code

Wine in Moderation’s guidelines for a moderate and responsible consumption of wine, and the messages under their “Choose| Share | Care” tagline are now downloadable on the go. Sogrape developed a poster with a QR code which was distributed at the first summer edition of “Essência do Vinho” in Oporto that took place from 2 to 4 July 2021, as part of its commitment to the Wine in Moderation programme and the National Alcohol and Health Forum.

Sponsors: Wine in Moderation and Sogrape
Date: 2-4 July 2021
Implementation: Europe (Portugal)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Guidelines from Sogrape’s QR Code2021-11-12T17:02:34+01:00

Blood Alcohol Calculator: the Virtual Bar

Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is.

Sponsors: The Foundation for Advancing Alcohol Responsibility

Date: 2015
Implementation: North America (United States)

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Blood Alcohol Calculator: the Virtual Bar2022-08-08T19:43:35+02:00

Influencer Guiding Principles

IARD Influencer Guiding Principles

IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.

Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International

More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.

Relevant UN SDGs:
SDG3SDG4

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Influencer Guiding Principles2021-09-13T14:33:42+02:00

You Got This

You Got This is an initiative created by DrinkWise in which well-known Australians offered messages of support to final year Australian high school students who may have been struggling during the COVID-19 pandemic.

Sponsors: DrinkWise Australia

Date: 2020
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Got This2022-08-08T21:22:40+02:00

A Drink of Good Decisions

The “A Drink Of Good Decisions” Instagram campaign aims to fight illegal businesses and engage the consumer to make sensible decisions when consuming alcohol.

Sponsors: Asovinos and AsoBares
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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A Drink of Good Decisions2021-07-23T17:40:10+02:00