Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.

Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International

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The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

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Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

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Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

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