AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev
Date: 2019
Implementation: International
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Relevant UN SDGs:
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo
Date: July 2019
Implementation: International
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Relevant UN SDGs:
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.
Sponsor: Beam Suntory
Implementation: International
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Relevant UN SDGs:
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev
Date: February 2019
Implementation: International
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Relevant UN SDGs:
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.
Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America
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Relevant UN SDGs:
SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.
Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe
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Relevant UN SDGs:
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Sponsor: Portman Group
Implementation: Europe
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Relevant UN SDGs:
Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe
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Relevant UN SDGs:
Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.
Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International
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Relevant UN SDGs:
DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing is a code to conduct advertising and marketing practices of spirits in the United States to adults of legal purchase age in a responsible and appropriate manner.
Sponsors: Distilled Spirits Council of the United States (DISCUS)
Date: Since 1934
Implementation: North America
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Relevant UN SDGs:
