CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU
Date: 2018
Implementation: South America
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Relevant UN SDGs:
Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe
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Relevant UN SDGs:
The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia.
Sponsor: The ABAC Scheme Limited
Date: 21 June 2019
Implementation: Oceania
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Relevant UN SDGs:
The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.
Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa
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Relevant UN SDGs:
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
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Relevant UN SDGs:
Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).
Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)
Date: 2016
Implementation: Europe
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Relevant UN SDGs:
VBF’s codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol.
Sponsors: Ethical Rules for Association of Norwegian Wine and Spirit Suppliers (VBF)
Date: 2006
Implementation: Europe
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Relevant UN SDGs:
FEBE’s Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages.
Sponsor: Federación Española de Bebidas Espirituosas (FEBE)
Date: 13 March 2013
Implementation: Europe
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Relevant UN SDGs:
A set of Principles and Guidelines for alcohol advertising and promotion in New Zealand.
Sponsor: Advertisement Standards and Authority (ASA)
Date: 2019
Implementation: Oceania
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Relevant UN SDGs:
A website that provides facts, statistics, warning signs and treatment information for Foetal Alcohol Syndrome.
Sponsor: DrinkAware
Date: 2022
Implementation: Europe
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Relevant UN SDGs:
