AB InBev’s website on fostering a culture of smart drinking that discusses the health risks and other adverse effects associated with binge drinking. Recommendations for responsible drinking are also provided.
Sponsor: AB InBev
Implementation: International
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Relevant UN SDGs:
Binge Drinking: Girl’s Night Out is a graphic display of the effects binge drinking can have on a young woman after a “night out.”
Sponsor: U.K. Home Office
Date: 2008
Implementation: Europe
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Relevant UN SDGs:
A brochure that describes different drinking games and offers information on the risks associated with them.
Sponsor: Éduc’alcool
Implementation: North America
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Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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Relevant UN SDGs:
The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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Relevant UN SDGs:
A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.
Sponsor: MediaSmarts and Health Canada
Implementation: North America
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The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Helps organize a yearly “night without accidents” across the EU.
Sponsor: KRZYŚ Foundation and MIVA Polska y Krzysztof Hołowczyc “Bezpieczna Bezpieczny” Foundation
Date: 2005
Implementation: Europe
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Relevant UN SDGs:
DrinkAware is website that provides information on safe ways to travel home, including designating a driver.
Sponsor: DrinkAware
Implementation: Europe
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Relevant UN SDGs:
