FIVS-Assure2022-08-19T13:10:49+02:00

ON EDUCATING YOUNG PEOPLE

Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.

ON DRINKING AND DRIVING

Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.

ON MARKETING AND ADVERTISING

Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.

SDG4SDG3

ON MODERATE CONSUMPTION

Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

ON ALCOHOL AND PREGNANCY

FASD

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

Sponsor: Drinkwise Australia

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

More information here.

ON DIVERSITY, EQUITY, AND INCLUSION

Gallo Employee Resource Groups

Employee Resource Groups

Sponsor: E&J Gallo Winery

Employee Resource Groups

E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.

More information here.

SDG10

SDG5 SDG8

Download national drinking guidelines table
(only accessible to FIVS-Members)

The Brewers of Europe Responsible Commercial Communications Guidelines

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age. Sponsor: [...]

Wine Advertising webinar by DWA

Categories: FIVS-Assure, Marketing and Advertising, North America, Private, Recommendations|

The "Wine Advertising—In the Political Context" webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module "World Wine Markets". On the one hand, [...]

School Health and Alcohol Harm Reduction Project (SHARP)

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, Oceania, Operating Responsibly, Public, Recommendations|

School Health and Alcohol Harm Reduction Project Education Program is a research-based strategy of promoting responsible consumption by providing three phases of alcohol harm reduction lessons during secondary school. It aims [...]

AB InBev Commercial Communications Code

Categories: FIVS-Assure, International, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to [...]

Standardised Training for Alcohol Retailers (STAR Training)

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Public, Recommendations|

The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese. Sponsor: Los Angeles [...]

The Right Amount

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Private, Recommendations|

The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge [...]

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