FIVS-Assure - FIVS's social responsibility database

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FIVS-Assure is an online database gathering resources on social sustainability programmes in the wine, spirits, and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world.

National drinking guidelines

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ON EDUCATING YOUNG PEOPLE

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.

ON DRINKING AND DRIVING

Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.

ON MARKETING AND ADVERTISING

Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.

ON MODERATE CONSUMPTION

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

ON ALCOHOL AND PREGNANCY

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

Sponsor: Drinkwise Australia

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

More information here.

ON DIVERSITY, EQUITY, AND INCLUSION

Employee Resource Groups

Sponsor: E&J Gallo Winery

Employee Resource Groups

E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.

More information here.

SDG10

SDG5 SDG8

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Download national drinking guidelines table
(only accessible to FIVS-Members)

RUSSIA

RUSSIA
"Is it possible to drink alcohol without harm to health? A safe amount
alcohol does not exist. There is a level of consumption in which the risk
will be quite small, however the World Health Organisation does not set
clear values for such levels because the
actual data shows that the healthiest option is to not drink at all. "
Source: National Medical Research Center for Therapy and Preventative Medicine
of the Ministry of Health of the Russian Federation — 2020

NEW ZEALAND

NEW ZEALAND
"Reduce your long-term health risks by drinking no more than:
two standard drinks a day for women and no more than 10
standard drinks a week three standard drinks a day for men and no
more than 15 standard drinks a week AND at least two alcohol-free
days every week...The above advice is based on 'standard drinks'.
A standard drink contains 10g of alcohol.".
Source: Health Promotion Agency, Alcohol.org.nz - 2022

AUSTRALIA

AUSTRALIA
"To reduce the risk of harm from alcohol-related
disease or Injury, healthy men and
women should drink no more than 10
standard drinks a week and no more than
4 standard drinks on any one day. The less you drink,
the lower your risk of harm from alcohol. A standard
drink contains 10 grams of pure alcohol".
Source: The NHMRC's Australian Guidelines to
Reduce Health Risks from Drinking Alcohol (p.2) — 2020

CANADA

CANADA
"Reduce your long-term health risks by drinking no more than:
• 10 drinks/week for women, with no more than 2 drinks/day most days
• 15 drinks/week for men, with no more than 3 drinks/day most days
Plan non-drinking days every week to avoid developing a habit.
A drink means: 142 ml (5 oz.) of wine, 12% alcohol content".
Source: Canadian Centre on Substance Use and Addiction (p.1) — 2018
New guidelines are expected to be release in 2022

ARGENTINA

ARGENTINA
"A responsible consumption for adults is a daily maximum of
two measures for men and one for women." (p.100)
Source: As per the "Dietary Guidelines for the Argentinian
Population" by the Ministry of Health (p.100) — 2018

CHILE

CHILE
"Low risk consumption is considered "safer" or with "lower risk"
with respect to negative consequences or damage. If a person
decides to drink, only 1 standard drink in a same day is
recommended for men and women".
Source: The National Service for Prevention and Rehabilitation
of Drug and Alcohol Use (SENDA) (p.2) — 2018

HONG KONG

HONG KONG
"Non-drinkers should
not start drinking for the
perceived health benefits
of alcohol consumption.
For those who choose to
drink alcoholic beverages,
limit the drink or even quit
drinking tominimise alcohol-
related harm. Do not binge
drink at any time".
Source: Centre for Health
Protection, Department of
Health,The Government of
the Hong Kong Special
Administrative Region — 2021

BRAZIL

BRAZIL
"Average daily consumption of alcohol considered risky
(greater than two doses per day for men and
greater than one dose per day for women)"
Source: Food Guide for the Brazilian Population Promoting Healthy Eating— 2008

MEXICO

MEXICO
"1 drink for women and 2 for men a day".
Source: Ministry of Health, Dietary and physical
activity guidelines (p.94) — 2015

CHINA

CHINA
"For a male adult, it is advisable
not to consume more than 25g
of alcohol on a daily basis…
For a female adult, it is
adviseable not to consume
over 15g of alcohol on a
daily basis."
Source: National Health
Commission for the People's
Republic of China - 2017

JAPAN

JAPAN
"moderate and moderate drinking is about
20g of pure alcohol per day on average.
We also recommend that women, the elderly,
and those who have a flushing reaction
after drinking alcohol should drink less."
Source: Ministry of Health, Labor and Welfare
Health information site for prevention of
lifestyle-related diseases - 2021

SOUTH KOREA

SOUTH KOREA
"Relatively low-risk alcohol intake (low-risk alcohol
consumption) is 40 g or less for adult men and 20 g or
less for women."
Source: Korea Institute for Health Promotion- 2018

TAIWAN

TAIWAN
"If drinking, men should not exceed 2 drinks per day (10
grams of alcohol per drink), and women should not exceed
1 drink per day. ...The amount of alcohol per glass refers
to about 160 ml of beer, about 66 ml of red and white wine,
and about 20 ml of spirits such as whiskey, brandy and
sorghum." Source: Ministry of Health and Welfare
National Health Science- 2021

EUROPE

UNITED STATES

UNITED STATES
"To help Americans move toward a healthy dietary pattern and
minimize risks associated with drinking, adults of legal drinking
age can choose not to drink or to drink in moderation by
limiting intakes to 2 drinks or less in a day for men and 1 drink
or less in a day for women, on days when alcohol is consumed".
Source: Dietary Guidelines for Americans 2020-2025 (p.49) — 2020

SOUTH AFRICA

SOUTH AFRICA
"A unit of alcohol is a simple way of
estimating the amount of
pure alcohol in a drink and stands at
around 10ml or 8g of pure alcohol.
According to the South African breweries,
as a general rule for responsible drinking,
one should aim to consume nothing
more than one unit of alcohol per hour
which amounts to about
10ml of pure alcohol".
Source: aware.org.za— 2020

MALTA

MALTA
"(...) one should not drink more than 14 standard drinks/week spread over 5 days. Even on special occasions one should never drink more than
4 standard drinks in any 1 day. No alcohol at all should be drunk on at least 2 days each week. This is valid both for men and women alike".
Source: Health Promotion and Disease Prevention Directorate — 2017

ITALY

ITALY
"2 alcohol units per day for men, 1 alcohol unit per day for women
1 alcohol unit per day for people over 65 zero units of alcohol under 18".
Source: Italy Ministry of Health - 2022

GERMANY

GERMANY
"Women should drink no more than one small glass (between 10 and 12 g of pure alcohol) and men no more than two small glasses per day.
Completely abstain from alcohol at least two days a week to keep drinking from becoming a habit.".
Source: The Federal Center for Health Education, Know Your Limit (kenn-dein-limit.de) — 2015

IRELAND

IRELAND
"(...) less than 11 standard drinks for women and 17
standard drinks for men. Drinks should be spread out
over the week. Have 2 to 3 alcohol-free days per week.
A standard drink has about 10 grams of pure alcohol".
Source: Health Service Executive, Alcohol and health,
Improve Your Health, Weekly low-risk alcohol guidelines
(www2.hse.ie/alcohol/) — 2019

FRANCE

FRANCE
" (...) maximum 2 glasses per
day, and not every day. These
consumption guidelines are
valid for both men and women
(unless they are pregnant)".
Source: The Alcool info service
— 2017

DENMARK

DENMARK
"Adults aged 18 and over:
Do not drink more than 10 items per week
Do not drink more than 4 items on the same day".
Source: Danish Health and Medicines Authority— 2022

RUSSIA

RUSSIA
"Is it possible to drink alcohol without harm to health? A safe amount
alcohol does not exist. There is a level of consumption in which the risk will
be quite small, however the World Health Organisation does not set
clear values for such levels because the actual data shows that the healthiest
option is to not drink at all. "
Source: National Medical Research Center for Therapy and Preventative
Medicine of the Ministry of Health of the Russian Federation — 2020

NORTH MACEDONIA

NORTH MACEDONIA
"Any consumption is discouraged for children, young people,
pregnant and breastfeeding women. Other adults may drink
alcohol as long as they do so in moderation and with meals
within certain limits". Source: "Guidelines for Nutrition of the
Population in the Republic of Macedonia" — 2014

BELGIUM

BELGIUM
"10 units per week should not be exceeded. This corresponds in fact to 10 glasses of wine of 10 cl or 10 glasses of pils type beer of 25 cl."
Source: Federal Public Service Public Health, Food Chain Safety and Environment — 2018

ALBANIA

ALBANIA
"(...) the intake limit should be not more than 2 beverages (each containing
10g alcohol) per day. Pregnant women should avoid taking alcohol".
Source: "Recommendations on Healthy Nutrition in Albania (p.13)"
by the Department of Public Health and FAO — 2008

AUSTRIA

AUSTRIA
"An average daily consumption of up to 24 grams of alcohol is considered to be “low risk” for men and 16 grams for women".
Source: Factsheet for the Austrian Dialogue Week on Alcohol “How much is too much? " (p.2) — 2019

CZECH REPUBLIC

CZECH REPUBLIC
"1. Amount of 100% ethanol for women per day: 16 g, 2. Amount of 100% ethanol for men per day: 24 g".
Source: The National Institute of Public Health, Overview of national guidelines for moderate consumption
of alcoholic beverages: low-risk doses of ethanol (p.9) — 2015

LUXEMBOURG

LUXEMBOURG
"For healthy adults, low risk consumption
is deemed to be: for men, a max of 2 standard
glasses of alcohol/day; for women, a max of
1 standard glass of alcohol/day. One standard
glass of alcohol is a glass containing between
10 and 12 grams of pure alcohol".
Source: "Alcohol" by the National Centre for
Addiction Prevention (p.5) — 2020

NETHERLANDS

NETHERLANDS
"Do not drink alcohol or at least not more than one glass per day".
Source: "Guidelines Disk of Five" by the Netherlands Nutrition Center Foundation (p.16) — 2020

PORTUGAL

PORTUGAL
"Maximum admissible intake / day:
Men: 3 fine/imperial glasses Beer, 2 small glasses Wine, 1/3 cup Wiskey.
Women: 2 fine/imperial glasses Beer, 1 small cup Wine, 1/5 cup Wiskey"
Source: National Program for the Promotion of Healthy Eating Food Wheel - 2020.

ROMANIA

ROMANIA
"Ladies: maximum 1 drink/day, maximum 7 drinks/week, maximum 4 drinks/occasion
Men: maximum 2 drinks/day, maximum 14 drinks/week, maximum 5 drinks/occasion".
Source: Ministry of Health, "National Month of Consumption, Effects of Alcohol" (p.4) — 2019

SLOVENIA

SLOVENIA
"MEN should not drink more than 14 glasses of
alcohol a week and no more than 5 glasses at
one occasion; for WOMEN and for all people over the age of 65 there is a lower limit: no more than 7 glasses per week and no more
than 3 glasses on one occasion. In a dl of wine is about 10 grams of alcohol. (...) This amount of alcohol is also called one unit".
Source: Institute of Public Health of Slovenia, "Message in a bottle" (p.3) — 2014

GEORGIA

GEORGIA
"If you drink alcoholic beverages, limit your daily
amount of alcohol to 20 g".
Source: "Healthy eating – the main key to health"
by the Public Health Department, Ministry of
Labor, Health and Social Affaires and World
Health Organization (p.2) — 2005

SPAIN

SPAIN
"Women: 10g of alcohol/day. Men: 20g of alcohol/day"
Source: Ministry of Health: Healthy Lifestyles — 2020

SWEDEN

SWEDEN
"According to the Nordic nutritional recommendations, intake should be limited to a maximum
of 10 grams of alcohol per day for women and a maximum of 20 grams per day for men".
Source: The National Food Administration, Healthy Living, Is drinking alcohol part of a healthy
lifestyle? Alcohol advice — 2021

SWITZERLAND

SWITZERLAND
"Healthy adult men shouldn't
consume more than two glasses
of alcoholic drinks per day. Healthy
adult women shouldn't consume
more than one glass of alcoholic
drink day. A standard glass usually
contains between 10 and 12 g of
pure alcohol".
Source: Switzerland's Federal
Commission for Alcohol Issues,
Alcohol Consumption Guide (p.1) — 2018

UNITED KINGDOM

UNITED KINGDOM
"To keep health risks from alcohol to a low level, both men and women are
advised not to regularly drink more than 14 units a week. A unit of alcohol
is 8g or 10ml of pure alcohol".
Source: Department of Health, UK Chief Medical Officers’ Low Risk
Drinking Guidelines 2016

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Smart Drinking
Gallery
Smart Drinking

FIVS-Assure, International, Moderate Consumption, Operating Responsibly, Private, Recommendations

Smart Drinking

FIVS Karen Geronimo2021-06-25T19:37:05+02:00Categories: FIVS-Assure, International, Moderate Consumption, Operating Responsibly, Private, Recommendations|

AB InBev's website on fostering a culture of smart drinking that discusses the health risks and other adverse effects associated with binge drinking. Recommendations for responsible drinking are also provided. Sponsor: [...]

Alcohol.Think Again
Gallery
Alcohol.Think Again

FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations

Alcohol.Think Again

FIVS Karen Geronimo2021-06-25T17:46:17+02:00Categories: FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations|

The Alcohol.Think Again education campaign is part of a comprehensive approach in Western Australia that aims to reduce the level of alcohol-related harm and ill-health in Western Australia. The campaign uses [...]

Mira Bien, Cuidado con lo que Tomas in Peru
Gallery
Mira Bien, Cuidado con lo que Tomas in Peru

FIVS-Assure, Operating Responsibly, Private, Recommendations, South America

Mira Bien, Cuidado con lo que Tomas in Peru

FIVS Karen Geronimo2021-07-01T18:04:48+02:00Categories: FIVS-Assure, Operating Responsibly, Private, Recommendations, South America|

A campaign that drives awareness of the risks associated with illicit alcohol consumption and provides tips to help identify illicit alcohol. Sponsors: Ministerio de la Producción Date: 28 Junio 2020 Implementation: [...]

Project Northland
Gallery
Project Northland

Educating Young People, FIVS-Assure, North America, Private, Recommendations

Project Northland

FIVS Karen Geronimo2021-06-25T20:29:31+02:00Categories: Educating Young People, FIVS-Assure, North America, Private, Recommendations|

Project Northland is a three progressive programmes for students in grades 6, 7 and 8 that provide a forum for students and their families to discuss alcohol-related issues. The curricula uses [...]

Lighter Choices by LCBO
Gallery
Lighter Choices by LCBO

FIVS-Assure, Moderate Consumption, North America, Private, Recommendations

Lighter Choices by LCBO

FIVS Karen Geronimo2022-08-08T19:37:48+02:00Categories: FIVS-Assure, Moderate Consumption, North America, Private, Recommendations|

LCBO's Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, [...]

Drink Driving in Ireland
Gallery
Drink Driving in Ireland

Drinking and Driving, Educating Young People, Europe, FIVS-Assure, Moderate Consumption, Operating Responsibly, Private, Recommendations

Drink Driving in Ireland

FIVS Karen Geronimo2021-06-25T19:52:43+02:00Categories: Drinking and Driving, Educating Young People, Europe, FIVS-Assure, Moderate Consumption, Operating Responsibly, Private, Recommendations|

DrinkAware is website that provides information on safe ways to travel home, including designating a driver. Sponsor: DrinkAware Implementation: Europe More information on this initiative. Relevant UN SDGs: Back to FIVS-Assure [...]

The Beer Institute Advertising and Marketing Code
Gallery
The Beer Institute Advertising and Marketing Code

FIVS-Assure, Marketing and Advertising, North America, Operating Responsibly, Private, Recommendations

The Beer Institute Advertising and Marketing Code

FIVS Karen Geronimo2021-06-25T19:03:42+02:00Categories: FIVS-Assure, Marketing and Advertising, North America, Operating Responsibly, Private, Recommendations|

The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age. Sponsor: The Beer Institute Implementation: North America More [...]

Choose to DrinkWise
Gallery
Choose to DrinkWise

FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations

Choose to DrinkWise

Liz Bohner2021-08-18T17:14:30+02:00Categories: FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations|

DrinkWise partnered with the peak national body for liquor retailers, Retail Drinks Australia, to develop the 'Choose to DrinkWise.' initiative, to promote responsible alcohol consumption for those who choose to drink, [...]

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Disclaimer

The content of the FIVS-Assure website is provided for general information and on an “as is” only basis and all warranties are disclaimed. The information contained on this website does not constitute legal advice or legal opinions. FIVS, FIVS-Assure, and its agents are not legally responsible for any actions implemented based on any information contained on the FIVS-Assure website. In no event shall FIVS or FIVS-Assure be liable for any damages whatsoever arising out of, or related, to the FIVS-Assure website or information contained in it. FIVS and FIVS-Assure attempt to ensure the accuracy of all information on this website, including translations; they do not however, provide and hereby disclaim any warranty expressed or implied regarding the accuracy or correctness of any of the contents, including translations, on this website.

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