FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
SABMiller Policy on Commercial Communication
Principles that establish consistent standards for the marketing of SABMiller brands worldwide.
Sponsor: SABMiller
Date: 2014
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Pernod Ricard Code for Commercial Communications
Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.
Sponsor: Pernod Ricard
Year: January 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
AB InBev Commercial Communications Code
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev
Date: 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Diageo Marketing Code
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo
Date: July 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Beam Suntory Global Marketing Code of Practice
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.
Sponsor: Beam Suntory
Implementation: International
More information on this initiative.
Relevant UN SDGs:
AB InBev Responsible Marketing & Communications Code
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev
Date: February 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs: