FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
Wine Institute Code of Advertising Standards
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.
Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications
SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.
Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe
For More information on this initiative.
Relevant UN SDGs:
Portman Group Communicating Alcohol and Health-Related Information
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Sponsor: Portman Group
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
The Portman Group’s Codes of Practice
Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
Producers’ Commitments Digital Guiding Principles
Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.
Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International
More information on this initiative.
Relevant UN SDGs:
DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing is a code to conduct advertising and marketing practices of spirits in the United States to adults of legal purchase age in a responsible and appropriate manner.
Sponsors: Distilled Spirits Council of the United States (DISCUS)
Date: Since 1934
Implementation: North America
More information on this initiative.
Relevant UN SDGs: