FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
CCU Código Sobre Comunicaciones Comerciales Responsables
CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU
Date: 2018
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
The Brewers of Europe Responsible Commercial Communications Guidelines
Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
Alcohol Beverages Advertising Code
The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia.
Sponsor: The ABAC Scheme Limited
Date: 21 June 2019
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
ARA Code of Commercial Communication
The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.
Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa
More information on this initiative.
Relevant UN SDGs:
The Beer Institute Advertising and Marketing Code
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Código de Autorregulación Publicitaria de Cerveceros de España
Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).
Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)
Date: 2016
Implementation: Europe
More information on this initiative.
Relevant UN SDGs: