FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
Drinking Games Can be Deadly
A brochure that describes different drinking games and offers information on the risks associated with them.
Sponsor: Éduc’alcool
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Legal Blood Alcohol Concentration Levels
Table detailing the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in various jurisdictions. It specifies where different limits apply to sub-populations of drivers.
Sponsor: IARD
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Responsibility Has Its Rewards®: TEAM Coalition
Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
SoberRide®
Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Drunk Driving Prevention
The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Dryver
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
More information on this initiative.
Relevant UN SDGs: