FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
The Legal Drinking Age in Each Country
The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world.
Sponsors: VinePair
Date: 22 February 2022
Implementation: International
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Relevant UN SDGs:
Wine in Moderation digital training by Sogrape
Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.
Sponsors: Sogrape
Date: 12 July 2021
Implementation: International
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Relevant UN SDGs:
Bodegas de Argentina on moderate consumption of wine
Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.
Sponsors: Bodegas de Argentina
Date: 25-26 September 2021
Implementation: South America
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AEVP’s Wine in Moderation Campaign
AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).
Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe
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Relevant UN SDGs:
Wines and Lives
“Wines and Lives” is a three-session course from the Complutense University of Madrid Summer Courses. Different experts shared their knowledge about the influence of wine in the culture and history of civilizations, as well as the benefits of moderate wine consumption and its role in the Mediterranean diet. This first edition of the initiative confirmed that wine is an integral part of Spanish culture, traditions, and way of life. Also, it shows that wine is a fundamental element in healthy lifestyle habits if consumed in moderation.
Sponsors: The Department of Nutrition and Food Science, the Spanish Wine Interbranch Organisation (Organización Interprofesional del Vino de España – OIVE), and the Complutense University of Madrid
Date: July 2021
Implementation: Europe
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Relevant UN SDGs:
Wine Advertising webinar by DWA
The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.
On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.
On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.
Sponsors: The German Wine Academy (DWA) and the University of Geisenheim
Date: 6 July 2021
Implementation: Europe
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Relevant UN SDGs: