FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
Infowine.forum Congress by ACIBEV and Sogrape
ACIBEV and Sogrape informed the participants of the 8th edition of the Infowine.forum about the consumption of alcoholic beverages through a short movie and distributed leaflets. Targeting professionals of the sector, ACIBEV and Sogrape sponsored the international winemaking congress that took place on the 25 and 26 May under the theme “The Wine Way: More, Better, Greener”.
Sponsors: ACIBEV and Sogrape
Date: 25-26 May 2021
Implementation: Europe (Portugal)
More information on this initiative.
Relevant UN SDGs:
ACIBEV Raising Awareness of the Dangers of Drinking and Driving with a Simulator
ACIBEV raised awareness of the dangers of driving under the influence of alcohol beverages with a simulator. As part of its commitment to the Wine in Moderation Program, ACIBEV took part of the first Summer Edition of Essência do Vinho, in Oporto, (2-4 July) where it signed a collaborative protocol with the National Road Safety Authority (ANSR). ACIBEV gave the opportunity to visitors of the wine fair to enter a driving simulator and witness how it is to drive under the influence of alcohol beverages through the use of special glasses that replicate different BAC levels. Over 266 visitors had the possibility to enjoy the activity.
Sponsors: Wine in Moderation and ACIBEV
Date: 2-4 July 2021
Implementation: Europe (Portugal)
More information on this initiative.
Relevant UN SDGs:
Wine in Moderation Guidelines from Sogrape’s QR Code
Wine in Moderation’s guidelines for a moderate and responsible consumption of wine, and the messages under their “Choose| Share | Care” tagline are now downloadable on the go. Sogrape developed a poster with a QR code which was distributed at the first summer edition of “Essência do Vinho” in Oporto that took place from 2 to 4 July 2021, as part of its commitment to the Wine in Moderation programme and the National Alcohol and Health Forum.
Sponsors: Wine in Moderation and Sogrape
Date: 2-4 July 2021
Implementation: Europe (Portugal)
More information on this initiative.
Relevant UN SDGs:
Blood Alcohol Calculator: the Virtual Bar
Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is.
Sponsors: The Foundation for Advancing Alcohol Responsibility
Date: 2015
Implementation: North America (United States)
More information on this initiative.
Relevant UN SDGs:
Lighter Choices by LCBO
LCBO’s Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, information, and the responsible services that Ontarians need to make positive drinking choices that support a healthy lifestyle.
Sponsors: LCBO
Date: 2016
Implementation: North America (Canada)
More information on this initiative.
Relevant UN SDGs:
Influencer Guiding Principles
IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.
Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International
More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.
Relevant UN SDGs: