FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
“Drink Smart” by the Suntory Group
The “Drink Smart” initiative developed by the Suntory Group in Asia actively promotes responsible consumption of alcohol and raises awareness of the importance of drinking in moderation.
Sponsors: The Suntory Group
Implementation: Asia
More information on this initiative.
Relevant UN SDGs:
#EncasaconAsovinos social media campaign
ASOVINOS #EncasaconAsovinos social media campaign in Colombia shares responsible messages with wine consumers and encourages a sustainable consumption of wine.
Sponsors: ASOVINOS
Date: 2 July 2020
Implementation: Central America
More information on this initiative.
Relevant UN SDGs:
AcudimosATi Colombian campaign
ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.
Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
Choose, Share, Care! Campaign
Sogrape’s comitment to WiM’s new “Choose, Share, Care” campaign stresses the importance of adopting good practices for a healthy lifestyle, highlighting the benefits of the Mediterranean Diet as well as importance of responsible consumption of wine.
Sponsors: Sogrape
Date: 23 November 2020
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
“No more no less” ACIBEV TV and internet campaign
From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.
Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
Wine in Moderation Brand Campaign
A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.
Sponsors: AEVP – the Association of Port Wine Companies
Date: 2020
Implementation: Europe
More information on this initiative.
Relevant UN SDGs: