ON EDUCATING YOUNG PEOPLE
Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING
Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING
Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION
Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.
ON ALCOHOL AND PREGNANCY
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
Sponsor: Drinkwise AustraliaDrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.
More information here.
ON DIVERSITY, EQUITY, AND INCLUSION
Employee Resource Groups
Sponsor: E&J Gallo WineryEmployee Resource Groups
E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.
More information here.
Download national drinking guidelines table
(only accessible to FIVS-Members)
Power of People
Through Power of People, Accolade has revamped its hiring process in the model of diversity, equity, and inclusion. The initiative also includes training for current employees. Sponsors: Accolade Wines [...]
Wine Moderation
Wine Moderation is a website designed to promote principles of moderate consumption through interactive graphics. Sponsors: Wine Growers Canada Implementation: International More information on this initiative. Relevant UN SDGs: Back to [...]
Code for Advertising and Promotion of Alcohol
A set of Principles and Guidelines for alcohol advertising and promotion in New Zealand. Sponsor: Advertisement Standards and Authority (ASA) Date: 2019 Implementation: Oceania More information on this initiative. Relevant UN [...]
The Beer Institute Advertising and Marketing Code
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age. Sponsor: The Beer Institute Implementation: North America More [...]
Wine Institute Code of Advertising Standards
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines. Sponsor: Wine Institute [...]
Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)
FEBE's Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages. Sponsor: Federación Española de Bebidas Espirituosas (FEBE) Date: 13 March [...]
Diageo Marketing Code
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol. [...]
Drinkclusion
Drinkclusion is a three-tiered initiative from LCBO, Drinks Ontario, and Vinequity. The programme offers a scholarship for underrepresented applicants to beverage alcohol schools, a career builder [...]
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