ON EDUCATING YOUNG PEOPLE
Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING
Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING
Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION
Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.
ON ALCOHOL AND PREGNANCY
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
Sponsor: Drinkwise AustraliaDrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.
More information here.
ON DIVERSITY, EQUITY, AND INCLUSION
Employee Resource Groups
Sponsor: E&J Gallo WineryEmployee Resource Groups
E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.
More information here.
Download national drinking guidelines table
(only accessible to FIVS-Members)
Talking to Teens: Underage Drinking
The most recent booklet that focuses on helping parents talk to their children about the dangers of underage drinking. It also addresses the physical and mental effects underage drinking has on [...]
Supplier Diversity Program
Part of a larger Diversity, Equity, and Inclusion push, Constellation's Supplier Diversity Program offers a pipeline for small businesses certified by any number of ten organisations that certify diverse [...]
SoberRide®
Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish. Sponsor: Washington Regional Alcohol Program, Lyft Date: 1991 Implementation: North America More [...]
Smart Drinking
AB InBev's website on fostering a culture of smart drinking that discusses the health risks and other adverse effects associated with binge drinking. Recommendations for responsible drinking are also provided. Sponsor: [...]
Standardised Training for Alcohol Retailers (STAR Training)
The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese. Sponsor: Los Angeles [...]
National Pubwatch
Pubwatch is a national organisation in the UK that supports safe, responsible, and sustainable drinking schemes in pubs. Run by volunteers, the organisation has assisted in creating over 600 schemes, created [...]
SABMiller Policy on Commercial Communication
Principles that establish consistent standards for the marketing of SABMiller brands worldwide. Sponsor: SABMiller Date: 2014 Implementation: International More information on this initiative. Relevant UN SDGs: Back to FIVS-Assure [...]
Indigenous Education Program
Through its Indigenous alcohol education program, DrinkWise has created a series of alcohol education videos featuring well-known Indigenous Australian personalities and sports stars, as well as providing financial and in-kind support [...]
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