ON EDUCATING YOUNG PEOPLE
Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING
Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING
Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION
Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.
ON ALCOHOL AND PREGNANCY
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
Sponsor: Drinkwise AustraliaDrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.
More information here.
ON DIVERSITY, EQUITY, AND INCLUSION
Employee Resource Groups
Sponsor: E&J Gallo WineryEmployee Resource Groups
E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.
More information here.
Download national drinking guidelines table
(only accessible to FIVS-Members)
Wine Moderation
Wine Moderation is a website designed to promote principles of moderate consumption through interactive graphics. Sponsors: Wine Growers Canada Implementation: International More information on this initiative. Relevant UN SDGs: Back to [...]
Best Bar None
Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises. Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard Date: [...]
Portman Group Communicating Alcohol and Health-Related Information
The Portman Group's document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been [...]
Código de Autorregulación Publicitaria de Cerveceros de España
Cerveceros de España's codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking). Sponsors: Cerveceros de [...]
Le Donne Del Vino
For more than 3 decades, Le Donne Del Vino has championed the women of Italy's wine sector and beyond. Now with over 900 members, the organisation [...]
We Don’t Serve Teens
The FTC's anti-underage drinking campaign, "We Don't Serve Teens", provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking. Sponsors: US FTC Consumer [...]
Beam Suntory Global Marketing Code of Practice
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink. Sponsor: Beam Suntory Implementation: International More information on this initiative. Relevant UN [...]
You Won’t Miss a Moment if You DrinkWise
DrinkWise created the Integrated Sponsorship initiative "You won’t miss a moment if you DrinkWise" to promote the importance of drinking in moderation at events. The initiative is supported by DrinkWise industry [...]
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