ON EDUCATING YOUNG PEOPLE
Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING
Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING
Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION
Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.
ON ALCOHOL AND PREGNANCY
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
Sponsor: Drinkwise AustraliaDrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.
More information here.
ON DIVERSITY, EQUITY, AND INCLUSION
Employee Resource Groups
Sponsor: E&J Gallo WineryEmployee Resource Groups
E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.
More information here.
Download national drinking guidelines table
(only accessible to FIVS-Members)
AcudimosATi Colombian campaign
ASOVINOS "AcudimosATi" campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the [...]
Who’s Responsible for Insuring Legal Drinking Age?
Who's Responsible for Insuring Legal Drinking Age? is a blog post by Hinman & Carmichael LLP. that looks into the sale of beverage alcohol products. The blog is dedicated to occasional [...]
SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications
SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing. Sponsor: SpiritsEUROPE Date: 2015 Implementation: Europe For More information on this initiative. Relevant UN SDGs: Back to [...]
“Drink Smart” by the Suntory Group
The "Drink Smart" initiative developed by the Suntory Group in Asia actively promotes responsible consumption of alcohol and raises awareness of the importance of drinking in moderation. Sponsors: The Suntory Group [...]
AB InBev Commercial Communications Code
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to [...]
Bodegas de Argentina on moderate consumption of wine
Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, [...]
Drinkwise Australia: Drink Cycle
A public service announcement from Drinkwise National Forum that illustrates the learned effect that a parent's drinking has on a child. Sponsor: DrinkWise Australia Implementation: Oceania More information on this initiative. [...]
The Legal Drinking Age in Each Country
The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world. [...]
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